![]() (Even though many Google experts argue that no structured markup should be included on the homepage, I have no reason to agree with that argument in this FAQ case). Other than that, at the time of this writing, Google doesn’t provide any fierce restrictions as to where it wants or doesn’t want you to include the schema.Īs far as official guidelines are concerned, you can use it on your homepage as well. says don’t use FAQ schemas for promotional information, notes via #SEO Click To Tweet If an FAQ section appears sitewide or on many pages of your site, only mark up one instance.Don’t provide an excerpt of your question or answer. Mark up your question and answer with the code.This schema is only for informational purposes. Don’t use it in a promotional way (no ads).Google offers guidelines on properly using the structured markup: #RICH SNIPPETS EXAMPLES HOW TO#How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove.How to Create an FAQ Page Optimized for Search.There’s a separate rich markup for that called Q&A page schema. A single author must write the questions and answers.ĭon’t use FAQ page schema if answers are submitted by users or through forums. You can add the FAQ section anywhere on your site as long as at least two questions are immediately followed by a concise answer. It is also a good idea to create a clickable table of contents based on those subheadings (this is what generates that “JMP to” link in the screenshot above). #RICH SNIPPETS EXAMPLES SOFTWARE#WorkWise uses the code on software product pages: Zoho integrates an FAQ section on cornerstone landing pages. Nextiva creates long-form content powered by niche frequently asked questions. Some brands use FAQPage schema creatively. FAQ/knowledge-base-building plugins and themes also support the markup. With the plugin, you can mark up on-page H2 and H3 subheads as questions and type in your answer underneath. The two required properties for the rich snippet to work are:įAQPage schema lets you enable your #content for Q&A rich snippets, says via #SEO Click To TweetĪ standalone WordPress plugin – FAQPage schema plugin – makes it easy to add the schema to your blog posts and pages: Like any other Google-supported rich snippet, a structured markup, i.e., FAQPage schema, enables FAQ snippets. Every question can be clicked to unfold an answer taken from the linked page.Īn FAQ rich snippet is one of enhanced search snippets that includes questions covered on the linked page, says via #SEO Click To Tweet How to get an FAQ snippet for your pages What is an FAQ rich snippet?Īn FAQ rich snippet is one of Google’s enhanced search snippets that includes questions covered on the linked page. One recently introduced rich snippet is the FAQ snippet, and lots of content marketers are unaware of what it is or how it works. They now include featured snippets, interactive image and video carousels, local three-pack boxes, people-also-ask sections, and an array of so-called rich snippets with additional information, like customer reviews and price. Google’s search engine result pages are ever changing and becoming more visual, informative, and interactive. ![]()
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